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Welcome to Sparrow Marketing.

Sparrow Marketing Agency works with SME's who are serious about becoming market leaders.

We can design and assist you to implement proven marketing strategies that produce a predefined, measurable result and put more money in your pocket.

We are also able to create business systems which allow your business to run without your physical prescence, giving you more time to enjoy the good things in life.

Your Unique Selling Proposition

Our core syllabus is formed around the idea of creating a Unique Selling Proposition (USP). For when your business is unique, you have no competition.

The five Profit multipliers.

Next we would focus on the five profit multipliers. These are 1. Increasing the number of enquiries/leads, 2. Increasing your conversion rate, 3. Increasing the value of each sale, 4. Increasing the number of times your customers buy and 5. Increasing your profit margin.

Initially we would aim to increase each of the profit multipliers by just 10%. This doesn't sound like a lot, but when you take the effect of compounding into account, the benefit is enormous.

                                                  Current             with 10% increase.

 #1. Leads/Enquiries  x100   110 
 #2.  %age Conversion To Sale =   10%    11%
 Number of Customers   x10   12.1
 #3.  Average Sale Value =  $1000                         $1100
 Sales Turnover x   $10,000                      $13,310
 #4.  Repeat Sales per year   4      4.4
 Annual Turnover   $40,000                      $58,564
 #5.  Profit Margin  50%    55%
 Annual Gross Profit                             $20,000  $32,210

                                                     

That's an increase of 62%!

Fact: A small increase in any of the profit multiplier areas has a HUGE effect on the Turnover and Profit result.

Does this all make sense?  

I invite you to do the numbers, see what sort of difference this would make to your bottom line. Then call me. You have nothing to lose and your whole life to gain.

 

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