
| Selling the InvisibleYou can’t touch, hear, or see your company’s most important products … so how do... + Full Story |
| The 16 Golden Rules of Marketing
Some of these 16 Rules are based on the results of marketing surveys covering over 60,000... + Full Story |
| Never Say These Things!If you want to be a cut above the rest in business, consider this list of “Nevers”.... + Full Story |
| More chronicles |
| Telephone Manners: What Manners ???? |
|
People always agree and nod their heads with that “you’re so right” look, whenever I talk about the importance of Phone answering. It’s like “excellence in customer service” – everyone agrees, but very few practice it. If you and your team have a great phone manner and you get good positive feed back from clients, you deserve to be Congratulated! Well done and keep it up! Each month I speak to hundreds of businesses over the phone and I am constantly amazed at the percentage of people who are cold, flat and outright rude when answering the phone! Every call is potentially a business opportunity – a new client, an existing client, whatever – your phone is one of your most valuable marketing tools – learn to use it properly and train you staff and families. Smile before answering, speak clearly and in a friendly professional manner. Remember…… “Attitudes are contagious…Is yours worth catching?” |